Ok, I need more help.
Now that this master’s is over and we’re moving back to more big girl work, I’m getting all weird about the various brands and logos and businesses I have working. Bear with me.
First, we have the blog, FunnyLove, and it’s similarly named band, FunnyLove. The guys I play with picked it. So that’s kind of a weird thing that they’re called the same thing, but I write the blog and I’m singing in the band so…ok. We need a website and a Facebook page, but mainly I haven’t dealt with that much because we’ve had exactly one gig and I’ve been busy whining on the internet about my direction in life even though there’s a LOT going on.
Then we have Linen&Spice, my catering company that’s really more like personal cheffing with a few events thrown in but really only for friends these days which is EXACTLY how I like it. It has a separate url but really it shoots people right back to this website because I don’t have time to make a separate website for a catering company that I’m not sure I want to grow.
THEN. Now I’ve decided to start a counseling private practice. This may end up being like catering, a little bit of practice here and there but nothing massive, unless it turns massive, in which case…? To do that, I think it’s important to get a business license AND LLC because people who get therapy sometimes sue people trying their darndest to help, and even though I carry a lot of malpractice insurance I still think an LLC is a good idea. Or is it?
Do you know anything about these things?
IF I do an LLC for therapy, should I call my practice Linen&Spice and keep everything all together? Or is it confusing to have a therapist slash cook working on your soul? Should we end up with three separate websites for blog/band, catering/events, and therapy? It’s not ideal, but it could work. Can I get one LLC and then have something like “Lindsay’s Dumb Counseling, a Linen&Spice LLC company.”
So there are these legal and business questions, but I think a lot of it is just kind of opinion. Do I want three businesses? What’s the easiest for potential consumers? If I go the three-way (heh) route, CAN SOMEONE GRAPHIC DESIGN MY WORLD? I’ve done the thing with brainstorming and colors and words that somehow turn into a whole marketing scheme, and it’s SO GREAT, but I honestly think I’m too lazy to do it myself and not creative enough and too poor to pay someone legit to do it for me.
Interestingly, I have a lot of friends in graphic design, but none of them have begged to brand my life for free.
I’d love to know your thoughts: what you know about owning your own businesses, thoughts about the umbrella idea or really keeping things separate, and any directional ideas you have OR examples from other companies (Do we think ABC has one LLC? Probably not. They own everything.). I know it’s dumb to have all this going on, and my friend Charles always jokes with me that I should really consider diversifying more, but at this juncture in my life I really do think that I have a lot to offer via blogging, therapy, yoga, and food, and don’t want to give up any of those things to do one thing for 60 hours a week.
If you think I suck at any one of those things feel free to say that too. I think my pull towards creating one umbrella kind of business is that then it would be more like “this is me,” instead of “and this is my catering, and this is my counseling, and this is my blog…” because the way I work is that they all work together nicely to form one moderately complete albeit nutso human being. So, I LIKE the idea of having one kind of brand, but I also don’t know if that’s really arrogant or dumb to think that I deserve my own brand.
Oh, first full day of therapy at the hospital today! Wish me luck. I’m with the geriatrics today.